In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach.
Didem Sekerel Erdogan has been promoted to NIQ (NielsenIQ + GfK) Türkiye General Manager and NielsenIQ Eastern Europe, Middle East and Africa E-commerce Leader.
Didem Sekerel Erdogan, in addition to her role as General Manager of NIQ (NielsenIQ + GfK) Türkiye, has taken charge of a broad cross-continental responsibility, covering more than 40 countries in Eastern Europe, Middle East and Africa. Known for her innovative approach, pioneering vision and inspiring leadership in advanced data analytics including artificial intelligence, Erdogan will also lead NielsenIQ’s EEMEA e-commerce teams and execute growth strategies.
