Duracell has partnered with Waste Log to start a new campaign on World Battery Day – February 18th as a part of Duracell’s Powering a Greener Future strategy for Europe & Africa.
The campaign aimed consumers to help the environment and support a more sustainable future by recycling used batteries. Consumers were guided to use the Waste Log app to report their used batteries, get a free shipping code, and send the batteries for recycling. This way, they had the chance to win a surprise gift package from Duracell.
The campaign is expected to contribute to Duracell Europe & Africa’s commitment to collect 100 million used batteries through branded campaigns by 2030.
