Estée Lauder Companies Türkiye and Pembe İzler Women’s Cancer Association highlighted breast cancer awareness with this year’s “Sarılarak Saralım” digital campaign. Supported by celebrities like Çağla Şıkel, Şebnem Bozoklu and Tuvana Büyükçınar, the project reminds women to prioritize their health. The campaign emphasizes the importance of early diagnosis and reports that through the PinkLine project, which offers psychological support, nutrition counseling and beauty sessions to women undergoing cancer treatment, over 3.000 women have been reached, with more than 7.800 sessions held until now.
