NielsenIQ has made an investment in the future of Price and Promotion analytics in acquiring Cornerstone Capabilities and their end-to-end Revenue Growth Management software offering, “Revenue Optimizer”.
Combined with NielsenIQ’s full array of data, NielsenIQ Revenue Optimizer drives fast, accurate, always-on revenue management analytics. This tool would be particularly useful in supporting companies to optimize pricing and promotional strategy in 2022.
Didem Şekerel Erdoğan, NielsenIQ Advanced Analytics Leader Africa & Middle East and Turkey General Manager, says: “We are proud to launch the next generation of revenue growth management NielsenIQ Revenue Optimizer with always on, predictive and prescriptive analytics converting uncertainties into opportunities.”
