P&G Türkiye’s Star Mothers Project in its 10th Year

In the 10th year of P&G Türkiye’s Star Mothers Project, the number of athletes and mothers supported on the road to Paris 2024 has increased to 47, and the Sports Culture Survey, conducted every five years, has been renewed. According to the survey conducted in the first year of the project, launched in 2014 in collaboration with the Turkish National Olympic Committee, only 2 out of 10 children regularly participated in sports. This number rose to 3 out of 10 in 2019 and reached 5 out of 10 in 2024. Since 2019, the proportion of girls participating in sports has increased by 27%, while the proportion of boys has increased by 15%. With this survey, P&G Türkiye has also demonstrated how well the Star Mothers Project is progressing.