Royal Canin unveiled the biggest educational program for pet food industry stakeholders in Turkey at a special cocktail reception organized in May. The “Together for Better” program includes several educational modules and training activities tailored for different audiences, including veterinarians, vets of tomorrow, pet shops, and pet owners. With an ambition to lead awareness on the critical importance of responsible pet ownership for the welfare of cats and dogs, “Nutrition: More Than Just a Pet Food” youtube series project was also launched. Since then, the video series attracted the impressions of 1M+ pet owners. Click here to watch the video series.