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The Wait is Over: The Ordinary is Officially in Türkiye

As of April 1st, 2025, The Ordinary — one of the Estée Lauder Companies’ brands and a global pioneer of ingredient-led skincare — has officially entered the Turkish market. Driven by the philosophy of “quality ingredients, high efficacy, and sensible pricing” the brand has announced a new era in Türkiye, staying true to its core belief: Skincare should be transparent.