Weber Shandwick Launches One Voice Campaign for HIV Awareness

Weber Shandwick Turkey devised an awareness campaign within World AIDS Day aimed at addressing HIV stigma and encouraging more people to get tested. For the “One Voice” campaign which was carried out with the unconditional support of Gilead, 293 people’s voices read the text prepared under the motto “Together We Are Stronger Than HIV” were combined with artificial intelligence technology and turned into a single voice. Physicians, associations, journalists, and celebrities supported the project by giving voice and re-sharing the campaign video on their social media accounts. The campaign reached almost 50 million people on social and traditional media.