Duracell Launches the #PowerSafely Initiative with the European Academy of Pediatrics (EAP)

Duracell launches the #PowerSafely initiative with the European Academy of Pediatrics (EAP) to raise awareness about “the risks of ingesting lithium button cell batteries for children”. In the video, Duracell Europe and Africa President Javier Hernandez and European Academy of Pediatrics President Dr. Adamos Hadjipanayis explains what Duracell will do on this path they set out to raise awareness in parents, health professionals and policy makers. Duracell is the only battery company with baby-safe packaging AND batteries. Duracell will continue its innovations and awareness-raising efforts for the safety of babies.