FutureMark Start-up Challenge 2023 

In order to enrich Turkish Entrepreneurship Ecosystem, Philip Morris Türkiye explores start-ups with innovative solutions from different fields to support Company’s transformation journey and to provide visibility to start-ups globally and regionally. In December 2023, together with Viveka, the Company organized Futuremark23 Start-up challenge, the 2^nd episode of their open innovation platform. More than 60 start-ups applied for an opportunity to present their innovative ideas.  In addition to increased publicity, the winners received financial support as well as opportunity enrollment in mentorship programs at Philip Morris International’s headquarters in Lausanne, Switzerland.