MSD Animal Health is investing in technology and education to support the development of the poultry sector, ensure the sustainability of food supply, and enhance more efficient utilization of animal protein sources. The Broiler MBA Academy, aimed to update the professional knowledge and improving communication skills of veterinarians and other employees in Turkey’s largest integrations, graduated its second cohort at Erpiliç. Throughout the one-year program, various topics ranging from current technical approaches to field applications and stress management were covered. Furthermore, the Turkey poultry team installed the MIDHAS vaccination technology at the HasTavuk hatchery. The MIDHAS vaccination technology, awarded the Innov’Space Europe 2023 poultry farming prize, improves and simplifies vaccination processes.