Nazlı Altıpat has been Appointed to be the General Manager of Estee Lauder Türkiye

Across the brand portfolio, functions and energy centers in Türkiye, Nazlı will work with teams to increase share and drive long term sustainable and and profitable market growth. Since joining ELC in 2011, she orchestrated the launch of the Aveda brand in the Turkish market and served as Brand Manager for Aveda and Bumble & Bumble until 2018. She continued as Brand Manager, M∙A∙C between 2018 – 2021 and alongside served as Affiliate Virtual Selling Lead between 2020 and 2022. In her most recent role as Brand Manager, M∙A∙C and Bobbi Brown since April 2021, Nazlı was responsible for 40% of the affiliate NS. She drove NS CAGR of over 30% in the past 3 years and led a major P&L and business transformation for M∙A∙C. She pioneered conceptual marketing and created the brand’s first local brand communication campaign, drove excellence in execution in retail and developed capabilities around content creation, social-selling and digital marketing.