The Weber Shandwick Collective was honored at the Ad Age A-List & Creativity Awards — the trade publication’s coveted ranking of agencies, companies and innovators and their efforts to move the advertising industry forward. Ranked at number 10 on the A-List, The Weber Shandwick Collective stood out for its remarkable achievements in leading clients toward culturally relevant success. The agency crafted innovative campaigns — such as the viral Pop-Tarts mascot stunt and Barbie’s transformation from an iconic doll to feminist hero — that effectively engaged audiences and increased brand visibility.